Resume
I'm a Senior Product Designer focused on data-heavy, B2B SaaS workflows.
Recent work includes ROI and impact reporting, data comparison tables, a Campaign Manager navigation redesign, distribution visualisation for fulfilment, multi-opt-in visualisation, and campaign setup/stock logic.
I work end-to-end: framing problems, mapping user journeys, prototyping in Figma, and partnering with engineers and PMs to ship clear, accessible solutions with measurable outcomes.
Strengths
Clarity in complexity
I love untangling complex systems and turning them into something people can use and understand. Whether it's stock logic, data workflows, or multi-team handoffs, I bring structure where it's needed most.
Design through data
I'm drawn to problems where data drives decisions. From ROI and EDI dashboards to campaign and stock reporting, I use design to surface insight, helping teams and brands see impact clearly.
Building to scale
I think beyond a single screen. My work often involves designing systems that grow, from scalable notification patterns to stock management frameworks that adapt as companies and users evolve.
Human-centred collaboration
I design with, not just for, others. I bring CSMs, engineers, and product teams into the process early, translating needs and constraints into solutions that everyone can get behind.
Pace with purpose
I move quickly and deliberately, balancing iteration speed with thoughtfulness. My process is structured enough to stay grounded and flexible enough to explore new directions when the brief shifts.
Storytelling through design
I believe good design should communicate. I use storytelling in visuals, prototypes, and presentations, to align teams, explain trade-offs, and show how design can move us forward.
Experience
Sopost
Senior Product Designer
May 2022 - Present, Remote (UK)
Senior designer within a three-person team, shaping the Campaign Manager platform used by global brand partners. My work focuses on simplifying complex, data-heavy workflows for SoPost's users, spanning reporting, navigation, stock logic, and design-system consistency.
Highlights include:
- Redesigning the reporting experience into a unified suite, reducing average report-build time for CSMs by around 50%.
- Leading IA and research for the Campaign Manager navigation and “Mission Control” deprecation.
- Standardising KPI definitions and benchmarking across Product and Commercial to improve clarity and trust in metrics.
- Implementing SoPost's new Shadcn/UI design system to drive consistency and improve delivery speed across the platform teams.
These projects have strengthened SoPost's design foundations and enabled faster, clearer, and more scalable campaign setup and reporting.
Fruugo
Freelance Designer
Aug 2021 - Aug 2022, Remote (UK)
Worked with Fruugo's Head of Marketing to strengthen brand consistency across social, digital, and event channels. Supported campaign and sales teams on concept, messaging, and design, creating storytelling-led assets that elevated Fruugo's global identity.
Highlights:
- Developed cohesive visuals used across multi-market campaigns and sales materials.
- Designed digital ads, carousels, and trade-expo displays reflecting a unified brand language.
- Helped Fruugo's creative output feel more polished, scalable, and globally aligned.
NetEDI
Senior Product Designer
Nov 2017 - May 2022, Hybrid (UK)
Worked on the redesign of NeTIX, a large B2B/Supply-Chain platform supporting major retailers and suppliers. Collaborated with product, engineering, and support teams across the UK and France to make complex configuration and reporting tools more usable and accessible.
Highlights include:
- Redesigning NeTIX's dashboard and key workflows, improving task clarity and reducing setup friction for users.
- Introducing a unified design system.
- Partnering with developers to refine front-end structure (Tailwind, shared components, Figma-engineering alignment).
- Advocating for user-centric practices and integrating usability testing into the release cycle.
This role deepened my experience in data-driven UX, component libraries, and accessibility, shaping how I now approach large-scale product systems.
Earlier roles
Before moving into product and systems design, I worked across marketing and creative roles at Think Money Group, ToxicFox, Priceline, and Perceptis. These roles built my grounding in visual communication, storytelling, and cross-functional collaboration, skills that still influence how I frame and communicate design decisions today.
Writing
Education
Udacity
Data Visualisation Nanodegree
2025
Explored data storytelling, dashboard design, and insight communication. Learned to clean and analyse data, prototype interactive dashboards in Tableau, and translate complex data into clear, actionable stories.
University of Northampton
BA (Hons) Graphic Communication
2006-2009
Graduated with a 2:1, specialising in visual communication and digital design foundations. The course combined branding, UX/UI, and emerging technologies, with a strong focus on experimentation and real-world design.
Lichfield School of Art
AVCE Art & Design
2003-2005
Studied across photography, fine art, and digital media, developing creative and technical foundations that shaped my early design practice.